Creativity as social: the progress of a promising idea. Interview with Dr. Ronald Purser


  • Vlad Glăveanu


For centuries we have been used to attributing creativity to the individual, traditionally the lone genius and, later on, to each and every individual taken separately. However, in previous decades more and more voices argued for a social conceptualization of creativity, one that would recognize the collaborative efforts that make creativity possible. Among these voices is that of Dr. Ronald Purser who advocated for the study of social creativity especially in organizational contexts and who has generously offered to answer some of our questions on this topic.