Creativity and Marketing: Interview With Marie Taillard

Authors

  • Marie Taillard
    Creativity Marketing Centre, ESCP Europe – London Campus
  • Vlad Glăveanu
    EJOP Editor, Aalborg University, Aalborg, Denmark

Abstract

In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the multiple intersections between creativity and marketing represents not only a paradigmatic change for those interested in business and consumer behaviour but also for researchers of creativity who can start envisioning and studying consumption as a creative act. This interview will offer valuable points of reflection for all those interested to know more about this approach.